WHY USE INSTAGRAM FOR MARKETING
Lets start off on why you should be using Instagram for marketing your PLR products. Firstly, Instagram is one of the largest social media networks out there with almost 1 billion active monthly users, half of which are daily active users. In other words, it’s extremely likely that a significant amount of traffic can be directed to your business website from Instagram
Secondly, Instagram has also proven to be one of thee most engaging platforms of all time, take it from me, i have acquired 100+ followers in my very first week (7 DAYS) of using Instagram as marketing platform, THIS PAST WEEK. These are people who constantly like our posts too — See for yourself .
Marketing through all social media platforms can seriously affect business growth, lets start with mastering the art of marketing through Instagram.
USE HASHTAGS FOR EXPOSURE
Just posting an Image isn’t going to bring in any potential prospects, To consistently generate new leads for your business, you need to use hashtags.
WHAT ARE INSTAGRAM HASHTAGS
Instagram hashtags work just like any other social media hastags, they categorize and organize photo’s and video’s under these hashtags. If you go to a #fitness for example, you will find video and photo content that relates to fitness.
AN EXAMPLE OF USING HASTAGS
A person who blogs about camping can post a picture of their recent camping trip, and then use the hashtags #camping, #tent , and even use an emoji hashtag, such as #⛺️ while uploading the Image to Instagram.
PS: You can use up to 30 Hashtags
Users who are interested in a specific topic may follow these #hashtags therefore placing your content on their feed without them even following you specifically. Users may also scroll through a Hashtags posts by searching it up, regardless if they follow it or not. Thus if your posts shows up while they are scrolling through a Hashtag, they may end up on your account liking your pictures and might even follow you.
HOW TO CHOOSE HASHTAGS FOR INSTAGRAM
Relevance — The tags you use should be relevant, thus having people who come across your work who are actually interested in the given topic.
CRAFT AN INSTAGRAM BRANDING STRATEGY
Build and Strengthen Your Brand by being consistent with your posts, in terms of timing as well as holding to a specific theme. Randomly posting against your business theme will lay down a rather vague impression of your business.
Your Branding strategy should be used to gain a large amount of trust from your followers teaching them how to grow their business or providing value.
DRIVE TRAFFIC TO YOUR WEBSITE
Instagram only allows one link in your bio, however that bridge to your site can still bring in loads of traffic if done correctly. There is a real ROI in using social media for your business, so don’t hesitate in doing so.
Find out how you can build an online business by buying and selling PLR products as well as how you can use all kinds of social media networks to promote them.